Hospitality-rooted. Beverage-obsessed.
About Drink Company
Drink Company is a boutique hospitality consulting and events company created by industry veterans Derek Brown and Maria Bastasch.
We have created and managed some of the most notable beverage programs in the country and world, including 2017 “Best American Cocktail Bar” Columbia Room, Michelin-starred Maydan. Along with offering education, content, and thought leadership on NoLo and functional beverages.
We partner with visionary companies and brands to create beverage experiences and tell the stories that create attention, inspire conversation, and embody excellence.
From concept to execution, our work bridges strategy, design, and storytelling at the highest level.
Our Expertise
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We design beverage programs that balance creativity, operational excellence, and long-term profitability with a special focus on NoLo and functional beverages.
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Consumer classes, professional seminars, and author talks that share knowledge and advance the culture of hospitality through mindful drinking, NoLo, and functional beverages.
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Design and management of immersive hospitality and beverage-focused events—from intimate gatherings to large-scale activations—that leave a lasting impression.
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We infuse our approach with mindful drinking, incorporating no- and low-alcohol beverages (NoLo). and functional beverages. We also create informative and entertaining mindful drinking classes and programs.
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PR management for hospitality groups and F&B outlets, shaping narratives that resonate with tastemakers.
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Management contracts and licensing collaborations with hotels and developers, offering innovative turnkey beverage and hospitality concepts.
AS SEEN IN
Celebrated Projects
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Dogōn
With chef Kwame Onwuachi, named to Esquire’s "Best New Restaurants" in 2024.
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Columbia Room
2017 "Best American Cocktail Bar" at Tales of the Cocktail’s Spirited Awards.
